Reto Finance is a trusted lending provider operating exclusively across Jersey and Guernsey. Following a recent rebrand, the business needed a website that matched the professionalism of its new identity while streamlining the loan process for customers. Twilo Creative delivered a complete redesign, a custom CRM, and ongoing digital marketing campaigns to drive growth and maintain consistency across all touchpoints.
When Reto Finance first approached Twilo, their new brand had yet to make it online. The existing website didn’t reflect their identity, which risked losing enquiries and confusing customers who had come to the website after seeing an offline advertisement. To deliver the consistency required we created a modern, user-friendly site that seamlessly carried their refreshed look across web, print, and billboard campaigns. Every customer interaction now feels connected, from first click to final conversion.
Financial products demand confidence. The new website was designed with simplicity in mind, guiding users clearly through their options. We used reassuring language, clean layouts, and transparent calls-to-action to build trust at every stage of the journey, ensuring visitors always knew where they were and what to do next.
Reto Finance’s new loan journey was carefully designed to support customers at every stage. A custom loan calculator helps users understand what they can borrow. A soft application form collects details securely without triggering a credit check. Finally, the full application delivers an instant eligibility result, reducing friction and increasing completed applications.
By gathering detailed information during each step of the application, the Reto Finance team receives fully qualified leads before a single call is made. This saves hours of manual data entry and enables staff to focus on high-value tasks such as closing deals and providing better customer service, rather than chasing incomplete information.
“The team at Twilo took time to understand our sector and what we needed, particularly noting the idiosyncrasies of the Channel Island market. They then delivered a great product across both the website and CRM solution, but didn’t stop there, they also took time to review regularly to ensure that what they had delivered was providing the expected results. We are really happy with the outcome so far.”
To support the new website, we developed a bespoke CRM using Laravel and React. This platform logs every enquiry, whether soft or full, and provides complete visibility of customer data from address and employment history to loan purpose and value. The system is updated daily, giving Twilo and Reto transparent insight into marketing and sales performance.
A custom dashboard includes a funnel which displays key metrics such as the number of applications received and how that compares to each month, and a funnel which clearly visualises the value of enquiries from the initial soft application to a payout. This allows us to track payouts and identify the value of loans dropped for any reason. Identifying why an enquiry doesn’t convert is equally as important as those that do convert, as it allows us to refine our audience targeting and our client to review processes to maximise their return on investment.
Marketing this website brought a unique challenge; the target audience was smaller than we are used to targeting. Reto Finance operate exclusively in Jersey and Guernsey, therefore we took the time required to understand their target audience with the help if the client, while our monthly meetings continue to provided feedback which is then used to further optimise the ads. Regular and clear communication has resulted in this account achieving every KPI form the first month, including the number of enquiries generated, the ad strength and quality score in the Google Ads account, a cost per enquiry 80% lower than we first anticipated, and a massive conversion rate of over 11%, five times that of the industry average.
Building trust with the client led to the introduction of further marketing campaigns. We soon introduced Meta ads to support the organic social media strategy, expanding the number of enquiries received through the website. A trusting client open to new ideas perfectly compliments our steady approach to campaign growth, a process finely tuned over a decade of consistently achieving revenue targets.
Like what you see? We can help you bring your dream project to life.
Fill out the contact form and one of our team will get back to you within 24 hours.
Benihana International
Working alongside Collaborator Ltd, Twilo Creative delivered a global multi-site website and a bespoke brand repository for Benihana International. Designed for flexibility and consistency, these solutions allow hundreds of restaurants worldwide to manage bookings, promotions, and brand assets with ease and precision.
Long Clawson Dairy
Twilo Creative’s work with Long Clawson Dairy demonstrates how a heritage brand can evolve without losing its identity. From an interactive, audience-driven website to custom technology that connects farmers and customers, we helped transform Clawson’s digital landscape while staying true to its roots.
