“Did he fire six shots or only five?” Well, to tell you the truth, in all this excitement I kind of lost track myself. But being as this is a .44 Magnum, the most powerful handgun in the world, and would blow your head clean off, you’ve got to ask yourself one question: ‘Do I feel lucky?’ Well, do ya, punk?
A memorable quote from a seminal 1970’s film and also representative of the ‘mad men’ advertising methods used at that time. Some are often sadly still seen today in the “let’s shoot as many times as we can and see if we eventually hit something” mentality.
Digital Marketing at Twilo is always by design, never by accident.
Twilo don’t include that element of ‘luck’ in a client’s marketing mix. We use our vast in-house knowledge of proven marketing platforms and first class commercial experience to give clients a quantified return on investment and the ability to make sound business investment decisions.
‘We noticed you fired six bullets at 8:03pm on Thursday 12th of January, so would you like to buy more bullets, Mr. Eastwood?’
Using the distinct digital footprints your existing customers leave and other available ‘learnt’ signals, Twilo design campaigns to reach your target audiences; old and new. We create compelling advert content, strong image design and clear calls-to-action to get the relevant content seen by the relevant people at the right time and, most importantly, get them to your site to complete the desired action.
With Digital Marketing every penny is accounted for so it’s easy to put a value to customer acquisition and ultimately your return on investment. Traditional offline marketing is often difficult to quantify with the need for querying the source of every transaction or lead personally. Digital Marketing enables businesses of all sizes to calculate their return on investment to the penny and all the key performance indicators on the journey from investment to return are also quantified. Gone are the days of gut instinct and ‘fag packet’ budget forecasting!
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Johnson’s Toffee & Fudge
“We wanted to give our website a new look and feel and decided to get some new photos. Before the photo shoot took place the guys from Twilo advised on the setting out and the different types of props we needed for the look we were trying to achieve. Their photographer popped down with a smart looking camera and lighting. They proceeded to take lots of different photos using our products and the props, together achieving some great looking photos that really enhanced our products. We are really pleased with the results, the fast and professional service and not to mention the increase in conversions on our website!”