Size DOES matter. The smaller the page size and the faster the load time, it becomes increasingly likely people won’t turn on their heels when trying to land on your pages. Picture yourself searching on a mobile… how long do you personally wait for that web page to load and how often do you give up on a slow website? Every second counts and every opportunity missed bites into your bottom line as your competitors eat your lunch. Avoiding ‘bounce’ is achieved by reducing ‘friction’. Twilo’s Marketers work closely with our in-house Designers and Developers to optimise landing pages for a smooth and frictionless user experience.
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It’s vitally important for your business offering to be found online but it can be tough to break through the competition. To be discovered in relevant searches it is therefore critical to deploy SEO tactics and display your business USP’s to the max. No smoke and mirrors, just plain old getting things right from the search engine’s perspective. We’ll show you what they need to see (and not see) and make the most out of what your business has to offer to help you rank higher.
Twilo’s expertise in this area ensures search engines identify your brand when it counts:
Saffron Catering Software
Prior to engaging Twilo we were increasingly aware that the investment being made was not achieving our objectives. Whilst the level of conversions was satisfactory the quality of the leads being received were not of the quality or substance we required and were becoming increasingly expensive; a situation that was untenable.
Following an initial meeting the Twilo team completed a review of our digital presence and once this was completed they identified a number of keys actions that needed to be taken to raise our visibility in target markets, enhance the level of engagement and improve the return on investment for our marketing budget.
Twilo completed an extensive overhaul of our SEO approach, which has resulted in a reformatting of our current website and a distinct enhancement of the lead quality being received, notably from a number of blue chip organisations in our target market. Financially this has also reduced the cost per lead acquired due to an increase in the organic leads received and less reliance on PPC as our predominant lead source.
Our website has also benefitted with the input from Twilo with a reformatting of a number of pages that has improved how Google view our site and a subsequent rise in our Google ranking. Previously hindering aspects such as page load speed and connections have been addressed resulting in our bounce rate falling by over 40%.
One key page, that is key to early client engagement, now loads in 10% of the time of the old format with the media now being easily accessible and industry relevant and business challenge content being consumed by our target clients. Initial results show organic click-through rates have increased in excess of 700% with an increasing number of qualified leads originating from this page.
As a result of the success achieved from our initial, narrow, brief with Twilo we have commissioned further work including the production of a new suite of corporate videos, further development of our website and continued online promotion.