Video Production
Capturing Video
Videos are great, they can get across emotions in people that sometimes photographs find hard to capture. Videos in a short space of time can turn a prospective visitor to your website into a buying customer based on the strength of a 2-3 minute video.
A video on a landing page is reported to increase conversions by 80% or more.
There are a lot of complex elements that make up a short, engaging video into something that is memorable and send out buying signals to the viewer and Twilo offer quality video production in-house.
Video Elements
Any produced video has a large number of elements and details that need to considered, including framing, footage recording, style of music, the transition between frames, order of the frames, script and editing of the footage.
We work very closely with all of our clients on every aspect on video production to include:
• Storyboarding.
• Music selection.
• Script writing.
• Location scouting.
• Equipment preparation.
• Model selection.
Video Production
Once we have done the video shoot, the hard work begins. We use the latest video editing software and selection of royalty free music tracks to begin to piece together your video to give your brand, product and service a piece of creative content that will help promote your business professionally and help convert more visitors into customers.
These videos can also help from an SEO and rankings perspective and can certainly become a ‘shareable’ asset that could reach further in a short space of time, than any website, if used and edited correctly.
Benefits of Using Video
Undoubtedly quality videos on websites ‘look great’ to visitors but here are a few stats that show the business benefits of using video online:
- A video on a landing page is 80% more likely to convert prospective visitors.
- Videos under 2 minutes long get the most engagement.
- An initial email with a video receives an increase click-through rate by 96%.
- The average user spends 88% more time on a website with video.
- Marketers who use video grow revenue 49% faster than non-video users.
If you’d like to talk to us about using video on your website or marketing material we would love to hear from you to discuss your project.