You’ve done the hard work bringing your business online with a slick new website, now Twilo can help bring the market to your business with Pay-Per-Click Advertising.
Where is your market? Is it looking for you already? Is it sat nestled neatly and ready to leverage inside a Social Media platform? Does your market even know who you are or what you do?
Answering these questions is the beginning of scoping a Digital Marketing Strategy. Twilo will consult with you to understand your business to identify, or create, each and every value proposition and then work to identify your target market. Once we’ve helped you with this we use automation to show the best asset to the most relevant audience at the right time, or as Google term it, “the zero moment of truth” (ZMOT).
Pay-Per-Click Advertising enables advertisers to win the ZMOT and put simply, can place your business advert in front of your most relevant customers on the first page of a Google search within seconds. As a result of mobile search proliferation, micro-moments (messages and experiences that meet consumer needs in the moment, whenever their needs arise) can happen anytime, anywhere. In those moments, consumer expectation for providers to address their needs with real-time relevance has increased like billy-o
Whether you want to create brand awareness, consideration, conversions or loyalty, we use many Pay-Per-Click channels including; Search Advertising (text and shopping ads), Display Advertising, Social Networks, App Advertising and Video Advertising to help win the moments that matter.
With years of experience on various PPC platforms and tens of thousands of hours spent working with many different clients across a broad range of verticals, the team are well versed in knowing how PPC works and the benefits it brings to your business. Having worked with everything from local startups to multi-national blue chips, we know that getting the brief right is critical to ensuring we understand your business goals and therefore helping you achieve them. It doesn’t matter if you are service based, sell physical products or want to raise brand awareness, our process framework is consistent, whilst our agile nature of delivery will change based on the unique nature of your business needs.
Working with a Google Partner Agency means that your team are Google Certified and here at Twilo we have qualified knowledge across Google Analytics, Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, App Advertising and Shopping Advertising (for E-Commerce websites).
You will have a dedicated AdWords contact who can translate your business needs into a sophisticated and highly targeted campaign, funnelling leads from early consideration through to conversions whether your business be service or product based.
As a Google Partner we also have access to promotions, product beta tests and direct line communication with Google’s AdWords support desk, reducing lead times and maximising campaign effectiveness.
Twilo have done wonders with our PPC, both on the shopping campaigns and also lead generation for wholesale clients. Our conversion rate on shopping has increased by 280% and PPC as a cost of the revenue generated has reduced by over 60%. The cost of wholesale leads have more than halved and we have seen a enormous increase in our return on investment from AdWords, in fact its over a 300% increase.
From the initial brief we gave to Twilo, they have delivered by segmenting the relevant campaigns in line with the relevant message for each specific audience. The guys have years of experience within their fields and that expertise translates into data driven campaigns that have been highly efficient and impacting to our bottom line. Their consultative approach meant that the original brief we discussed could be easily updated to accommodate for any product additions or change in market focus.
We would recommend Twilo to any business that has ecommerce PPC shopping campaigns, lead generation requirements or both.