PPC puts your business in front of people who are actively searching, comparing or ready to buy. A well-planned pay-per-click campaign delivers the right traffic, at the right time, for the right cost.
We focus on clear objectives, careful targeting and ongoing optimisation so your ad spend produces enquiries, sales and real return.
Paid search is one of the fastest ways to generate qualified leads and controlled visibility. Most businesses utilise Pay-Per-Click Advertising as it’s arguable the most effective and profitable marketing channel available.
Appear at the top of search results for queries that matter.
Reach people who are actively searching for your product or service.
Track conversions, cost per enquiry, and return on investment.
Target by keyword, location, device, audience and time of day.
Start with focused campaigns and scale what works to increase value.
We start by understanding your objectives, target markets, products or services and current performance. This sets the campaign goals and key performance indicators.
We identify the search terms and audiences that deliver value, prioritising high-intent opportunities and low-waste segments.
We build account structure, write ad copy and select ad extensions that improve click-through and conversion rates. If needed, we design or adapt landing pages to ensure a consistent journey from click to conversion.
After launch we monitor performance closely, refine content and test creative variations. We focus on improving conversion rate, lowering cost per acquisition and increasing return on ad spend.
We have experience running campaigns across Google Ads and Microsoft Advertising, as well as paid social when it supports search activity. We apply account structure, ad group organisation and ad formats that deliver stable performance.
We set up campaigns to maximise impact within your budget. That includes sensible bidding strategies, testing, and regular reviews to ensure spend drives value. In short, we look after your budget as if it was our own.
We work alongside your marketing team or handle everything end to end. You get clear communication, agreed priorities and a partner who is accountable for performance. To offer transparency we share our internal KPI roadmap with clients, so you have full visibility of the targets we set out to achieve.
Well-run accounts follow advertising policies and technical best practice. We maintain ad approval health, landing page quality and tracking integrity so campaigns run smoothly and deliver results.
Ready to speak with an experienced team with a track record of delivering quality leads?
PPC can deliver fast, measurable results when it is planned and managed well. Work with a partner who focuses on conversions, transparent reporting and continuous improvement.
Campaigns benefit from continual testing and refinement. We run A/B tests on creative and landing pages, refine keywords and adjust bids to improve performance over time.
We measure conversions such as form submissions, phone calls and online sales. Key metrics include click-through rate, conversion rate, cost per acquisition and return on ad spend. Reports include clear context and recommended next steps. We avoid vanity metrics, preferring to report on the numbers that make a difference to your business.
You can see initial traffic and leads within days of launch. We focus on quick wins while building data for longer-term optimisation. Meaningful, stable improvements typically appear within the first 8 to 12 weeks.
Management fees vary depending on campaign complexity and monthly ad spend. We provide a clear proposal that explains set-up costs, ongoing management and how we will optimise your budget to deliver return.
Budget depends on your sector, keywords and goals. We recommend a starting budget that allows testing across key terms and audiences. Once we identify high-performing elements, we scale investment where it delivers value.
We manage Google Ads and Microsoft Advertising and coordinate with paid social channels where appropriate to support remarketing and awareness. We also manage Shopping campaigns and remarketing as required.
Yes. We write ad copy, prepare creatives and can design dedicated landing pages where needed. A matching landing page improves conversion rates and makes tracking straightforward. All content is produced in-house to ensure we have full control and accountability of all advertising assets.
British Made Interiors
An enterprise-level e-commerce solution backed by a dynamic product generator successfully delivering over 1 million SKUs. Meet British Made Interiors, an industry-leading website that makes complex pricing easy, backed by real results from high-level digital marketing campaigns.
MS-RT Leasing
This mobile-first website design champions the Ford MS-RT brand while generating leads at an insane rate. To-date it has delivered over 4,000 enquiries per year since launch thanks to quality lead generation page design and a one-of-a-kind Ford Transit and Ford Ranger vehicle configurator.
