Google Ads (PPC) Archives - Twilo Creative

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Digital Marketing

Landing Page Optimisation for PPC: 6 Must-have Elements to Boost Your Conversion Rate

By Matt Judd | 3 Nov 2025

an image showing offline conversions increasing

Websites & Apps

Offline Conversions in Google Sheets: Unlocking Real-World Impact

By Andrew Billington | 25 Jul 2025

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Digital Marketing

Quality Score: The Most Important Metric You’re Not Paying Attention To

By Matt Judd | 17 Jul 2025

Is SEO still relevant? How Google Ads & SEO can work together

Digital Marketing

Is SEO Still Relevant? How Google Ads & SEO Can Work Together

By Matt Judd | 14 Feb 2025

Digital Marketing

PPC Trends to Watch Out for in 2025

By Matt Judd | 17 Jan 2025

Digital Marketing

A Guide to Google Ads Experiments: Test Before You Change

By Matt Judd | 12 Sep 2024

Person opening the Google Ads app on their phone with Google Ads on their desktop

Digital Marketing

Explore The Different PPC Campaigns in Google Ads: Which Is The Best For Your Business?

By Matt Judd | 14 Jun 2024

A/B & MVT Tests

Websites & Apps

A/B Tests & MVT: What They Are & How To Run Them

By Wayne Ellison | 31 May 2022

A screen with the Google Ads logog in showing click through rate and impressions information

Digital Marketing

Does Applying Google Ads Recommendations Harm Your Campaigns?

By Wayne Ellison | 22 Apr 2022

Digital Marketing

Google’s advertisers will take the hit for the UK digital service tax

By Wayne Ellison | 7 Oct 2020