MDM Glass, a long-established London-based glazing company, approached Twilo Creative after several disappointing experiences with previous agencies. Their website had become outdated, disjointed, and difficult to maintain, while marketing performance had flatlined. The goal was clear; bring the brand back to life, merge their two existing websites, and build a digital presence that reflected their reputation for premium craftsmanship. From brand consolidation to a smooth new user journey, this project focused on clarity, efficiency, and performance. MDM Glass now benefits from a modern, high-performing website supported by ongoing marketing that continues to exceed every target set.
MDM Glass operated under two separate brands; MDM Glass & Glazing and MDM Windows & Doors. Both had their own websites, inconsistent messaging, and fragmented portfolios. This disjointed approach confused customers and diluted search performance. Our first challenge was to merge the two brands into a single, unified platform that clearly communicates the company’s full range of glazing and installation services across London and the South East.
We carried out a detailed website audit that uncovered broken links, outdated content and usability issues. Using these insights, we designed a clean, modern website that made navigation effortless. Customers can now browse completed projects by category, see the company’s craftsmanship in full detail, and enquire at any stage through carefully placed call-to-actions.
MDM Glass is known for its high-end installations, so the website needed to reflect that same quality. We used large-format imagery, short and concise paragraphs, and a minimalist layout to showcase the quality of their work. Each page was crafted to appeal to builders, architects, and designers seeking bespoke glazing solutions, positioning MDM Glass as one of London’s most trusted specialists.
The client came to us after several unsuccessful partnerships, which meant trust had to be earned. We took our usual calm, transparent approach from day one, focusing on consistent communication and steady progress. Regular headline updates kept the client informed without requiring lengthy meetings, helping rebuild confidence in the process and proving that Twilo delivers on every promise.
The result was a partnership built on results. By taking the time to understand the client’s goals and challenges, we created a website and marketing roadmap that both sides could stand behind. Within months, the business was not only seeing results but also enjoying a smoother, more efficient workflow across sales and operations.
The new website includes detailed enquiry forms that capture key project details upfront. Architects and interior designers can upload drawings directly through the website, giving the MDM Glass team all the information they need before the first conversation. This saves valuable time, reduces back-and-forth communication, and ensures enquiries are handled efficiently and professionally.
Performance was a key focus throughout the build. Using SEMRush, the premium SEO tool, we carried out on-page optimisation to achieve a near-perfect technical score of 92 which places this website in the top 1% worldwide for health and performance. This provided a strong foundation for ongoing SEO and paid campaigns.
The results spoke for themselves: enquiry volumes increased by 55% within the first three months, and the new site achieves a 6% conversion rate – more than double the industry average. Month-six KPIs were achieved by month three, cementing MDM Glass’s trust in our long-term partnership.
When a website is performing above expectations it’s easy to discuss introducing additional marketing channels to support revenue growth. A backlink campaign is underway to boost domain authority, while organic social media continues to grow through engaging reels and portfolio showcases. This consistent, multi-channel approach continues to build visibility across London and surrounding areas, ensuring MDM Glass stays top of mind with homeowners and professionals alike.
Twilo Creative’s partnership with MDM Glass demonstrates how clarity, consistency, and communication can turn a struggling online presence into a position of dominance. By merging two brands, modernising the website, and introducing strategic digital marketing, we helped MDM Glass achieve record results and re-establish its position as a market leader in premium glazing.
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