Astonishing August

Here's our end of month review for Astonishing August...

Matt

The past month gave me a chance to look at user interface design that could benefit Twilo’s clients on both the e-Commerce and business website front. It’s always great to develop solutions on new projects that can also be applied to our client base, benefitting everyone. August saw a couple of these opportunities, with a new design for a streamlined Opencart checkout, and a new Blog design.

New e-Commerce Checkout

As part of a new project our client specifically requested a streamlined version of the Opencart checkout. This is something we had been thinking of improving, so we decided to take this opportunity to spend some time creating a new checkout that we will be able to roll out to our clients. The checkout process is one of the most important aspects of an e-Commerce website, and keeping conversion rates high. Even the smallest hurdle at this stage of a purchase could send a potential customer to a competitor website. We researched checkouts on websites we use ourselves, and took inspiration from the best aspects of each to create a new streamlined Opencart checkout. We are still in development – but it will hopefully be benefitting our e-Commerce clients soon. We will be tracking conversion rates before and after the upgrade, so we can report solid figures on any improvements.

New Blog Theme

Another smaller project this month was to design and develop a blog area template for use on our clients business websites. It is quite common for us to be asked to add a blog area to a website we have developed for a client – either pre or post launch. As most blogs are very similar – we thought it would be beneficial to create our own blog style that can then be tailored to each client, and deployed efficiently to their website. 

Simon

Interesting month so far, we’ve had a few more projects through such as a star map generator that can use the date and location to create a map of the stars and constellations that would be visible at that time.

Star Map

This applet creates a map of the stars using the relative location of each star and its relative velocity to project where it would have appeared and at what brightness at a specific time and location. This is only possible due to the predictable movement of stars over time and data provided by NASA on star locations.

New Checkout

We have also built a new ecommerce checkout, this checkout replaces the old sliding 6 step checkout and replaces it with a 1 to 3 step checkout that will show an increase in conversions across our ecommerce sites. This new checkout allows for as few steps as possible for customers to purchase their products, we can do this using Apple Pay and PayPal’s one page checkouts that only require a login to complete.

Joke of the Month

Why don’t marketer’s like trampolines?

They’re scared of high bounce rates.

Amy

In August, I have been busy with changing the look of client’s websites to help them improve conversions, starting new social media accounts for and creating more email campaigns for our client’s, as well as having a week off to go on holiday.

I also spent a lot of time looking at client’s organic keywords and what they ranked, and what they aren’t ranking for which they should be so changes to their website can be made to improve their SEO. We also reviewed client’s websites and discussed what could be changed on the website to improve it and make customers more likely to purchase. I have continued travelling to a client’s once a week to help them with their marketing and it is proving to work great for them.

Now that it’s the end of summer and September is here, things need to start being put into place for Christmas!

Adnan

From the success of the past 6 months here at Twilo, I now have new targets for each account and am looking forward to the challenge.

This month was challenging as always. As August had a dip in searches for a majority of our clients. I had to work around this standard trend and made changes to many accounts to keep them on track.

Many changes were made by the website development team for one of our accounts, this was done after, after reviewing the website and noticing certain changes could be made to improve the conversion rate.

Now I’m looking forward to September as these new targets set a new challenge for myself here at Twilo

Riddle of the Month:

I am a seven letter word. I am very heavy. Take away two letters from me and you will get 8. Take away one letter from me and you will get 80. Who am I?

Weighty

Photo of the Month
The Leeds Festival was back this August Bank Holiday. It was the hottest August bank holiday on record and saw acts such as Foo Fighters, Twenty One Pilots, Bastille & much more!
And to end, here's something cool we've seen this month...

The Bugatti Chiron is official the world’s fastest car. It reached a c-max of 304.77 mph on a test track in Germany. The Bugatti Chiron is the first supercar to break the 300-mph barrier.

@CadburyUK Dairy Milk and Age UK encourage kind gestures to solve old age loneliness.They have demonstrated how a s… https://t.co/VGilLa2nPS