Here's our end of month review for Astonishing August...
The past month gave me a chance to look at user interface design that could benefit Twilo’s clients on both the e-Commerce and business website front. It’s always great to develop solutions on new projects that can also be applied to our client base, benefitting everyone. August saw a couple of these opportunities, with a new design for a streamlined Opencart checkout, and a new Blog design.
New e-Commerce Checkout
As part of a new project our client specifically requested a streamlined version of the Opencart checkout. This is something we had been thinking of improving, so we decided to take this opportunity to spend some time creating a new checkout that we will be able to roll out to our clients. The checkout process is one of the most important aspects of an e-Commerce website, and keeping conversion rates high. Even the smallest hurdle at this stage of a purchase could send a potential customer to a competitor website. We researched checkouts on websites we use ourselves, and took inspiration from the best aspects of each to create a new streamlined Opencart checkout. We are still in development – but it will hopefully be benefitting our e-Commerce clients soon. We will be tracking conversion rates before and after the upgrade, so we can report solid figures on any improvements.
New Blog Theme
Another smaller project this month was to design and develop a blog area template for use on our clients business websites. It is quite common for us to be asked to add a blog area to a website we have developed for a client – either pre or post launch. As most blogs are very similar – we thought it would be beneficial to create our own blog style that can then be tailored to each client, and deployed efficiently to their website.
Interesting month so far, we’ve had a few more projects through such as a star map generator that can use the date and location to create a map of the stars and constellations that would be visible at that time.
Joke of the Month
Why don’t marketer’s like trampolines?
They’re scared of high bounce rates.
In August, I have been busy with changing the look of client’s websites to help them improve conversions, starting new social media accounts for and creating more email campaigns for our client’s, as well as having a week off to go on holiday.
I also spent a lot of time looking at client’s organic keywords and what they ranked, and what they aren’t ranking for which they should be so changes to their website can be made to improve their SEO. We also reviewed client’s websites and discussed what could be changed on the website to improve it and make customers more likely to purchase. I have continued travelling to a client’s once a week to help them with their marketing and it is proving to work great for them.
Now that it’s the end of summer and September is here, things need to start being put into place for Christmas!
From the success of the past 6 months here at Twilo, I now have new targets for each account and am looking forward to the challenge.
This month was challenging as always. As August had a dip in searches for a majority of our clients. I had to work around this standard trend and made changes to many accounts to keep them on track.
Many changes were made by the website development team for one of our accounts, this was done after, after reviewing the website and noticing certain changes could be made to improve the conversion rate.
Now I’m looking forward to September as these new targets set a new challenge for myself here at Twilo
Riddle of the Month:
I am a seven letter word. I am very heavy. Take away two letters from me and you will get 8. Take away one letter from me and you will get 80. Who am I?
Photo of the Month
And to end, here's something cool we've seen this month...
The Bugatti Chiron is official the world’s fastest car. It reached a c-max of 304.77 mph on a test track in Germany. The Bugatti Chiron is the first supercar to break the 300-mph barrier.