Here's our end of month review for May...
This month I have been looking at Jobs and Queue’s when importing large amounts of data, the main advantage of this is that you can upload a file and leave the server to do the slow import while you are using other parts of the system.
Surprisingly this can be quite difficult to implement reliably due to how modern server architecture is designed. Most modern websites are served using Apache, this is a server software that dedicated 1 process to 1 request. This causes problems as we are attempting to dedicate 2 processes to 1 request while not blocking returning any data. There are a few different ways of implementing this:
If your server supports WebSockets and older browsers are less of a concern then WebSockets are the easiest way to implement this, a WebSocket provides a 2 way communication between the server and the client. You would build a system that uploads a file and stores it on the server, then stores a job somewhere. This job would then be run by a cron or supervisor process to actually run the importing code, the importing code would regularly send WebSocket data back to the users browser which will let the user know how the import is going.
2. Ajax and Server Session States
As WebSockets are a new addition to the web, a more robust method of doing this would be to use Ajax Polling and a Server Session to store the progress of the import. You would upload a file to the server and a different server process would start to process this file. This process would update the users session state with he progress of the upload and the user would periodically check this state to check how the import is going.
Simon likes to make fires, here's what he's burnt this month...
Not something to burn however we have just acquired an old Rayburn cooker to use as a pizza oven when we are having our fires.
May has been a great month projects wise, I’ve had some really interesting challenges to work on. There’s been a bespoke user interface design for a garden building ordering system, a website design with a unique retailer directory and map search, and a design focussed website for a furniture manufacturers with some great photography to include. All three projects have been a real pleasure to work on.
Home & Comforts connect people making house insurance claims with retailers that can replace their damaged goods. This was an interesting project to work on, starting with a logo refresh, and working through a website design which was focussed on steering users towards a retailer search screen.
Designing the search results page was a great challenge, integrating a large map with a long scrolling list of retailers in that area, and it came out working very nicely (with some great work from Simon on the technical integration!).
CFM are a local business that design and manufacture bespoke furniture. They came to us with a large collection of fantastic product and lifestyle photographs, which lead the design for their new website. They key challenge on this project was to give a good overview of the types of furniture CFM offer, at the same time keeping the site compact and quick to navigate.
CFM also have an impressive portfolio of work, and to show that to its full potential we created some unique case study pages, which was a test of my creativity and front end development skills, with the case study pages featuring slick sideways scrolling.
This month I have continued to be busy with social media and looking into client’s analytics and Google Ad accounts.
I have continued to create more Facebook ads for clients as there has been an increase in conversions since we started doing them. Because there has been a couple of bank holidays this month, some of my time has been spent on creating event pages and publishing them on both social media and on client’s websites. I have also been designing more of the social media and event photos and looking into ways that can make them look better such as template websites.
Looking into Google Analytics and Google Ads accounts is something else that I have been doing more of, this involves me checking client’s keywords and negative keywords and then adding them to increase the likeliness that their ads will show. On Analytics I have been looking at where customers have clicked onto client’s websites from to check how popular the Facebook ads were compared to any other channels.
Something else that I have been doing this month is preparing for my End Point Assessment for my apprenticeship, this has involved me looking at a few potential project and trying to decide which is best suited to me based on the type of work that I do at Twilo and then beginning to find the information that I’ll need for the assessment.
Joke of the Month
What’s the best thing about Switzerland?
I don’t know, but the flag is a big plus.
May has been the month of trying different methods to improve client conversions. Did it work? Yes it did.
Increasing conversions is the target everyday here at Twilo. In May I have been trying different methods for each account.
What was the most effective change?
Responsive Display Ads have been a massive success, especially for one of our accounts.
For this account the daily goals were met, however you can see spikes when responsive display campaigns were enabled. It’s always a great feeling when the client requests the campaigns to be paused as they have met their company goals and they are flooded with enquiries.
The above example you can see a spike from the 22nd of May. Responsive Display Ad was enabled and had a massive impact. The client did back to Twilo and said he was flooded with conversions and we had to bring the budget down. Lower spend & more conversions. It’s the type of result we are aiming for on each and every account here at Twilo.
Weekly website reviews by the team has been a success. 1 website was reviewed by the team. This helped to get a fresh pair of eyes. With the recommendations from the team changes were then made to improve User Interface, which will in return website conversions. Has it worked? Yes our client’s conversions have increased with the changes.
At Twilo we are Hard Working but at the same time we Do It Right. If we stick to the methods used in May I believe all of our clients will see more conversions each and every month.
Photo of the Month
And to end, here's something cool we've seen this month...
We discovered that Adnan’s secret talent is break dancing. This is one of his university projects where he made a YouTube video to teach his viewers how to breakdance.