Here's what Twilo has been up to this November
Wayne
Another day another end of month review... or at least that's what it seems like!Change of hours
The first thing I should mention is that our office hours have changed from 8:30am-4:40pm to 10am-6pm. This is on a trial basis and the intention is to give people a bit of time in the morning to do anything they need to do while it’s light. It’s a bit depressing coming to work when it’s dark and going home when it’s dark. The team seem a bit cherpier when they get to work and that’s probably down to an extra hour or two in bed, so it’s got off to a good start. We will be changing back at the end of March when the clocks go forward to take advantage of the longer days!
Black Friday & Cyber Monday
November was as long as any other month but I don’t seem to remember much of it other than the lead up to Black Friday. This is one of our busiest times of year as we create new artwork for websites and create marketing campaigns for the big weekend. We’ve seen some amazing results for our clients and feel like all of the work put in up-front has been really successful.
For one particular client we launched their Black Friday & Cyber Monday campaign a day early and reaped the rewards. We targeted customers who had purchased from them in the past through Facebook Ads, Google Ads & a MailChimp campaign. The chart below shows the dates including the two weeks leading up to black Friday through to Cyber Monday. The chart shows a big jump in sales from the 28th November when we launched the campaign which was sustained right through to Cyber Monday, with a slight dip on the Sunday of that weekend, as expected.
The conversion rate also increased from around 7.5% over 13% on the Friday and Monday. The dark blue line is revenue and the light blue line is the conversion rate – the total number of people out of 100 who make a purchase.
