Which Social Media Channels Are Right For Your Business?

social media marketing - which social media channels are right for your business?

This guide will help get your business in front of the right audience on social media.

How Does Social Media Help Businesses Reach Their Customers?

Social media has changed the way businesses interact with their customers. Over 90% of people with social media accounts have used them to directly interact with businesses.

Meanwhile, 75% of customers say they use social media as part of the buying process, according to The Social Business Journal.

Social media is a great tool, but it does take time to get right – and to keep it that way. This is a common challenge faced by many businesses; keeping their social media channel regularly updated with good quality content.

How To Find The Right Social Media Channel For You

Using Facebook For Your Business


Facebook is the largest social media platform and a stalwart for social media marketing. Simple to do, but difficult to do right. Ideal for brand awareness, audience engagement and product promotion, a vital marketing channel.

Facebook is an extremely important platform for just about any business, from blue chip B2B giants to small start ups, your audience is on Facebook waiting to hear from you.

Facebook Statistics

Facebook has 2.94 billion monthly active users

36.8% of the world’s population uses Facebook

Facebook is used daily by 44% of people in the UK

Using Instagram For Your Business


Owned by Facebook, Instagram is a prime example of an instant gratification social media channel. A visual orientated platform perfect for e-commerce businesses, or those with interesting visual offerings.

The belief that Instagram is a channel made up of younger audiences is outdated. Instagram boasts peak users aged between 18-44. Another important channel.

Instagram Statistics

Instagram has over a billion monthly active users

60% of users have bought a product they’ve seen

Instagram is the second most engaged network

Using Twitter For Your Business


Punchy text and easy to digest visuals alongside a finger on the pulse of hashtags are key to getting noticed on Twitter. An affluent, engaged user base means this channel is great for B2B and B2C companies alike as users with spending power use the platform on a daily basis.

This platform thrives off micro-interactions and it’s a great opportunity to connect with potential and current customers directly. 

Twitter Statistics

Over 237 million daily active users

35% of users earn more than £75,000 annually

80% of active users access the site via mobile

Using LinkedIn For Your Business


The ultimate B2B channel but B2C businesses should not overlook LinkedIn, especially those prepared to utilise disruptive marketing tactics! LinkedIn is perfect if you’re looking to increase brand awareness or hire talent.

Over 98% of LinkedIn users regularly use another social media platform, so creating content for other social media platforms is crucial if LinkedIn plays a big part in your marketing communication strategy.

LinkedIn Statistics

Reach over 65 million business decision makers

Ads can reach 14.6% of the world’s population

Posts with images get 2x more engagement

Using TikTok For Your Business


A relativity new social media platform which originally found favour amongst younger audiences, but is becoming increasingly popular with older audiences. A platform ideal for promoting products rather than a business. The beauty of TikTok is that anybody can go viral regardless of followers. It only takes one video.

Creative content, following trends and striking at the right time is key to getting seen on this video orientated channel. 

TikTok Statistics

Over one billion monthly active users

67% of users say TikTok inspires them to shop

TikTok has over 2 billion downloads

Using Pinterest For Your Business


A true B2C platform with the most affluent user-base of all the social media giants. Over 75% of Pinterest users are women, with the channel being most popular amongst the 50-64 year old demographic. Well written content with good visuals perform the best on this platform. Ideal for businesses in the fashion, decor and food sectors.

This is the only social media platform which encourages users to link back to a website making it invaluable for retailers.

Pinterest Statistics

72% of users say Pinterest inspires them to shop

431 million monthly active users

83% of users make buying choices on Pinterest

Using YouTube For Your Business

why use youtube for business

As social media has grown, so has the need for engaging video content. YouTube is a great channel to reach a huge range of demographics through engaging, informative and entertaining videos. As YouTube is owned by Google, the search engine prioritises videos on this channel on its results page.

Get found easier online with YouTube.

YouTube Statistics

1.7 billion unique monthly visitors

UK Under-18s spend 1 hour per day on this channel

70% of viewers make buying choices on YouTube


Many SMEs neglect the power and importance of social media, with some having not posted to their profiles in months, or even years in some cases. This neglect can give the impression that the business does not particularly care about their customers, or worse, that the business has closed. Other businesses may land the responsibility with an apprentice, or the first employee who admits they have an Instagram account, which can bring about issues of quality.

Twilo Creative helps SMEs maintain a social media presence inline with your brand, by creating engaging content and on-brand visuals which speak to your target audience. Talk to us today and start engaging with new customers tomorrow.