A florist approached us to assist with increasing their online sales by creating a more authoritative website. Their previous website had a clunky ordering function so streamlining the sales process was key to the clients needs. The design was a complete re-vamp and we built the system on an e-commerce platform suitable to match their growth.
Our client was using a ‘do-it-yourself’ Wix website which was getting more and more difficult to use as they tried to add a wider product range and additional functionality. Several meetings with the client later and we had a clear plan in place to take their online presence to the next level. During the design process we had to consider a range of product categories and with the help of our Digital Marketing team we produced a sitemap which links all of their offerings together.
Twilo works best when all of our services can be used together and this was the case with the client’s ‘Build Your Own Bouquet’ page. We created a bespoke landing page that offers visitors a similar experience to walking into a florist. Visitors can create a bouquet of flowers to the finest detail by specifying their bouquet size, style, preference of flowers, colours, occasion and even the message to hand-write on the card. The customer is then guided through the checkout process, leaving Wickham & Taylor Ltd to hand-deliver the flowers to the specified address. Perfect.
The advantage of using an agency with experience in both Website Design and Digital Marketing means our Marketers can influence the final product early on in the design process and that is exactly the service that our client received. The whole range was considered, with product-dependant delivery options integrated into the checkout to make handling orders quick and easy. This case study is a true reflection of what Twilo can bring to any business, large or small.