Marvellous March

Wayne

March kicked off with a busy week mostly out on the road, visiting clients to review the start of the year and look ahead to their plans for the coming months. I previously mentioned that we have a number of web projects coming to an end and the majority of the month was been spent finalising content and testing.

Working with the Strategic Business Growth Partnership we’ve been looking at our sales process. It’s got me thinking differently as we now focus on the type of business we want to work with. To date we’ve relied on word-of-mouth recommendations. To continue growing the business at the same pace we have in the past three-and-a-bit years we need to look at other avenues and that’s what I’ll be focusing on this quarter.

I gave a presentation at the 5 Towns Business Support & Networking event at the end of March. This is a free networking event that Twilo hosts for local businesses attend to extend their network and hopefully learn something. The main focus of the event is to be educational. There’s no pressure to bring referrals or anything like that, we have two 20 minute presentations about topics that most visitors can relate to, while avoiding pitching our own business.

The focus of the presentation was on Google Search Console and Google Analytics, and how you can use these free tools to understand how visitors find your website and build audiences to target people effectively. It doesn’t say a great deal without my notes, but you can view it below.

Download Presentation

I mentioned the number of websites we have coming to a conclusion and that also includes bespoke web apps. We’re looking forward to launching a Hotel Events System and a Client Order Portal in April. These are great projects to be involved in because they test our UX design skills and challenging for our Developers when it comes to thorough user testing.

We’ve achieved some fantastic results across our PPC campaigns through the start of the year. One particular campaign returned over £25K from £623 spend in the launch month! We’ve had great feedback from our clients too, which we’re always grateful for. It’s easy to pick up the phone when something goes wrong, so you know it’s genuine when somebody contacts you to say “thank you”!

That’s enough bragging for this month. But in all seriousness we’ve made great strides in recent months.

Adnan Khan has joined the team and has made great progress already, and Matt has returned from his travels and slotted straight back in. We’re back up to full strength now and looking forward to what’s to come in the next quarter!