Here's our end of month review for March...
WayneMarch kicked off with a busy week mostly out on the road, visiting clients to review the start of the year and look ahead to their plans for the coming months. I previously mentioned that we have a number of web projects coming to an end and the majority of the month was been spent finalising content and testing.
Working with the Strategic Business Growth Partnership we’ve been looking at our sales process. It’s got me thinking differently as we now focus on the type of business we want to work with. To date we’ve relied on word-of-mouth recommendations. To continue growing the business at the same pace we have in the past three-and-a-bit years we need to look at other avenues and that’s what I’ll be focusing on this quarter.
I gave a presentation at the 5 Towns Business Support & Networking event at the end of March. This is a free networking event that Twilo hosts for local businesses attend to extend their network and hopefully learn something. The main focus of the event is to be educational. There’s no pressure to bring referrals or anything like that, we have two 20 minute presentations about topics that most visitors can relate to, while avoiding pitching our own business.
The focus of the presentation was on Google Search Console and Google Analytics, and how you can use these free tools to understand how visitors find your website and build audiences to target people effectively. It doesn’t say a great deal without my notes, but you can view it below.
I mentioned the number of websites we have coming to a conclusion and that also includes bespoke web apps. We’re looking forward to launching a Hotel Events System and a Client Order Portal in April. These are great projects to be involved in because they test our UX design skills and challenging for our Developers when it comes to thorough user testing.
We’ve achieved some fantastic results across our PPC campaigns through the start of the year. One particular campaign returned over £25K from £623 spend in the launch month! We’ve had great feedback from our clients too, which we’re always grateful for. It’s easy to pick up the phone when something goes wrong, so you know it’s genuine when somebody contacts you to say “thank you”!
That’s enough bragging for this month. But in all seriousness we’ve made great strides in recent months.
Adnan Khan has joined the team and has made great progress already, and Matt has returned from his travels and slotted straight back in. We’re back up to full strength now and looking forward to what’s to come in the next quarter!
This month has been all about WordPress websites. I’ve launched two so far, another designed and ready to build, and one more half designed… Along with stepping up to help with the management of the team, it’s been a busy but rewarding few weeks!
I’m currently working on the designs for a new business that installs amazing metallic and paint effect flooring, I’ve never seen anything like it! The client had no existing logo or design direction, so I have been working with them to develop a brand for their business. Because of the nature of the product, we are going for an artistic look, using some beautiful imagery that reflects the concept and quality of the floorings they install, and I’m really looking forward to seeing the website develop from this.
Along with new website projects we are continuously working on our existing clients websites, whether it be adding new content, or tweaking designs to improve conversions rates and help hit marketing targets. Here’s an example of a simple improvement we made this month, adding visual cues as banners to pages we identified as lacking call to actions.
Joke of the Month
Why don’t koalas count as bears?
They don’t have the right koalafications.
It’s been a fantastic start here at Twilo.
Getting to know the client’s needs, target market and I’ve enjoyed everything from reviewing current campaigns, to updating them all to improve client ROAS (Return On Ad Spend). Another great aspect of working at Twilo is, trying new things is accepted. There’s never just one method of marketing to potential customers. Right now we have some targets to achieve and I’m looking forward to the journey and hopefully more challenging targets in the near future. Oh and the Team is great too.
Photo of the Month
And to end, here's something cool we've seen this month...
Burger King is now using Augmented Reality and letting their customers “Burn That Ad”. Customers can receive a free Whopper when they point their smartphone at a competitor’s ad, it will digitally burn revealing a code for the customer to get a free Whopper at the nearest Burger King. We can’t wait for it to come out in England for all the free burgers!