Brewpac

The Brief

Brewpac were referred to us after they had embarked on an ecommerce PPC journey that did not bear the fruit they required. Twilo were asked to design an AdWords shopping campaign for ecommerce, a brand campaign and also a lead generation campaign.

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Improved Click Through Rate

980%

Lower Cost Per Click

16%

Improved ROI

335%

No Pain No Gain

It was necessary to take a step back and start again, which can often be initially painful in terms of quality score and cost per click, but short term sacrifice for long term gain was needed. The merchant centre data feed was organised in AdWords to represent the categorisation and product groupings on the website, and further segmenting retail and wholesale campaigns to avoid cannibalisation of budgets and easier management of negative keywords. It’s not quite as simple as ‘putting eggs at the back of the store’ to force navigation, but Ecommerce is no different than high street retail in the respect that organising the store in an organised format helps the customer journey flow and the basket spend increase.

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New Search (& Rescue) Campaigns

  • CTR  has increased 980%
  • CPC  has reduced by 16%
  • Cost per conversion reduced by 52%
  • Conversion rate has doubled
  • AdWords ROI has increased 335%
google adwords accounts

New Shopping Campaigns

  • CTR increased by 10%
  • CPC decreased by 38%
  • Cost per conversion is 16% of the previous cost
  • Conversion rate has rocketed more than 4 times the previous rate
  • PPC as % of turnover has reduced by more than 60%
cost per conversion
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Brewpac

Twilo have done wonders with our PPC, both on the shopping campaigns and also lead generation for wholesale clients. Our conversion rate on shopping has increased by 280% and PPC as a cost of the revenue generated has reduced by over 60%. The cost of wholesale leads have more than halved and we have seen a enormous increase in our return on investment from AdWords, in fact its over a 300% increase.

From the initial brief we gave to Twilo, they have delivered by segmenting the relevant campaigns in line with the relevant message for each specific audience. The guys have years of experience within their fields and that expertise translates into data driven campaigns that have been highly efficient and impacting to our bottom line. Their consultative approach meant that the original brief we discussed could be easily updated to accommodate for any product additions or change in market focus.

We would recommend Twilo to any business that has ecommerce PPC shopping campaigns, lead generation requirements or both.

Managing Director

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